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Riccardo Taccardi – Founder of World Trade Display

Anticipating market trends and being able to understand customers’ needs even before they are expressed has always been the compass guiding Riccardo Taccardi, founder and today the driving force of World Trade Display (WTD). His entrepreneurial journey began with intuition and strong determination: starting from a small independently created activity and transforming it, step by step, into a company known internationally.

From the beginning, Taccardi’s vision was not limited to offering products, but to developing innovative ideas capable of anticipating changes, imagining technological solutions destined to become indispensable. This approach, combining creativity, courage, and foresight, allowed WTD to achieve a leading position in the field of interactive displays and digital signage sectors in constant evolution and increasingly strategic for modern communication.

Today, what was once a small ideas workshop has become a globally recognized reference point. WTD’s growth tells not only a story of entrepreneurial success but also the ability to transform market demands into concrete opportunities, offering solutions that improve user experience and open new paths for digital communication.

The journey of Riccardo Taccardi and World Trade Display demonstrates how the strength of a clear vision, sustained by passion and dedication, can go far, becoming a source of inspiration for those who believe in innovation as the engine of the future.

From Origins to Entrepreneurial Vocation

Riccardo Taccardi grew up in a modest family: his father, an officer in the Carabinieri Corps, his mother a homemaker, and an older sister completing the family picture. After earning a diploma as a telecommunications technician specializing in Industrial Communications, his path took an unusual direction. In the 1980s, he turned his passion for music into a professional experience, performing as a pianist in piano bars across Northern Italy and collaborating with soul bands and professional singer-songwriters.

Alongside music, he took his first steps in the technology sector as a sales agent for Sweda Cash Register. Thanks to his commitment and skills, he quickly distinguished himself, eventually becoming manager for Northeast Italy in the Office Automation division. Yet, despite his success, he felt a strong drive to build something of his own.

So, in the 16-square-meter basement of his home, he began his first commercial exchanges, importing 8 Kbyte memory expansions for the Italian IT market, then in its infancy. What initially seemed like a small independent activity soon revealed itself as a pioneering intuition, destined to contribute to the development of Italy’s wholesale Information Technology sector. Within a few years, Taccardi became one of the most well-known and respected agents nationwide, laying the foundations of an entrepreneurial career that would continue to grow over the years.

The Birth of World Trade Display

In 1993, at only 29 years old, Riccardo Taccardi founded in Rimini the company Worldtrade, a project born from enthusiasm, resourcefulness, and a clear vision. Over the years, that entrepreneurial initiative progressively transformed, giving rise to today’s World Trade Display (WTD), now recognized as a benchmark in the international landscape.

From the very beginning, the mission was clear and ambitious: combining technological innovation and strategic vision, with the goal of anticipating global trends and interpreting market needs before they became explicit demands. It was not just about providing products, but about offering concrete and functional solutions, capable of improving user experience and opening new perspectives for digital communication.

Under Taccardi’s leadership, the company experienced steady and rapid growth, year after year consolidating its position in the sector of interactive displays and digital signage technologies. Strategic decisions, based on a careful reading of technological evolution and global dynamics, enabled WTD not only to expand its range of solutions but also to build a network of solid and lasting collaborations with partners and clients worldwide.

Today, the path begun in 1993 stands as a concrete example of how entrepreneurial vision, innovation, and the ability to anticipate the future can transform a small local business into an international player, recognized for reliability, quality, and a pioneering spirit.

Leadership and Current Activity

Today, Riccardo Taccardi serves as President & Executive Manager of World Trade Display (WTD), leading the company with the same determination and strategic vision that have characterized every stage of his career. His work focuses not only on defining long-term guidelines and objectives but also on the direct supervision of production processes. In particular, he personally oversees production in factories located in the Far East, developed in joint-venture with WTD, where the technologies driving the company’s growth are manufactured.

At the same time, Taccardi coordinates a wide network of partner companies and international suppliers, ensuring consistency, quality, and reliability throughout the entire production chain. This operating model, which combines direct control with strategic collaboration, allows WTD to maintain high standards and respond quickly to the evolution of global demand.

His managerial approach is marked by a constant projection toward the future: alongside operational management, Taccardi strongly promotes research and development, integrating the latest technological frontiers into the company’s solutions. Among these are the application of artificial intelligence, Dynamic Messaging systems, and new interactive digital signage platforms, designed to offer increasingly immersive and engaging experiences.

Thanks to this vision, WTD does not simply follow market evolution, but anticipates it, strengthening its role as a leading player in a constantly changing sector and confirming Riccardo Taccardi’s leadership as an entrepreneur able to unite strategy, innovation, and concreteness.

 

The Value of the WTD Team

Riccardo Taccardi’s vision is the creation of a multidisciplinary team within WTD, conceived as the true engine of the company’s innovation. Under his leadership, the company has brought together professionals with diverse expertise in hardware, software, and design, capable of working in synergy and turning complex ideas into concrete, high value-added projects.

The working method adopted ensures an integrated and complete approach: from the initial concept to development, the commercial phase, and operational support. Every step is carefully managed, allowing the company to offer its international clients solutions that are reliable, high-performing, and highly customized able to respond precisely to different needs and increasingly competitive markets.

The consolidated experience in interactivity and digital signage is today one of WTD’s main assets, relying on a unique know-how to guarantee innovation, reliability, and speed of execution. From research and development to design, from production to commercial support, the company maintains high quality standards at every stage of the process, confirming a strong and internationally recognized positioning.

A Vision Projected to the Future

Riccardo Taccardi’s career represents a consistent and determined entrepreneurial path: from his beginnings in a nascent market to leading an internationally recognized brand. The ability to transform insights into concrete strategies remains the driving force behind the growth of World Trade Display (WTD), which continues to uphold its original mission: to innovate and anticipate the needs of the global market.

Looking ahead to the sector’s evolution, Taccardi identifies three main directions for the future of Digital Signage:

  • Intelligent content, dynamically generated and adapted through artificial intelligence .
  • Hybrid remote management with ERP system integration, ensuring real-time visualization of KPIs and business data
  • High-efficiency, sustainable hardware, through advanced technologies such as micro-LED and e-paper

At the same time, strong growth is expected in interactive solutions touch, AR/VR, and mobile integration—alongside increasing automation of deployment processes, enabling digital communication to become more contextual, measurable, and integrated into business workflows.

All solutions and new concepts developed by WTD are available at www.worldtradedisplay.com.

Your Digital Transformation Company

In a world where technology evolves at unprecedented speed, World Trade Display positions itself as your Digital Transformation Company not just a technology partner, but a guide capable of turning digitalization into a true engine of change.

Our mission is to accompany businesses on a growth journey that combines innovation, awareness, and strategic vision. We believe the future belongs to those who can anticipate needs and transform data into value. This is why, through our digital signage and interactive display solutions, we create multimedia experiences that go beyond simple communication: tools designed to engage, inspire, and connect people and organizations across every sector, from retail to education, from corporate to hospitality.

Our range of professional displays is not just technology it is an integrated ecosystem that helps companies rethink how they communicate, making digitalization a strategic asset, essential for competing on a global scale. Each solution is born at the intersection of research, design, and functionality, with the aim of simplifying processes and generating new business opportunities.

Certified ISO 9001 & ISO 14001, World Trade Display designs and delivers customized solutions under the WTD brand, placing sustainability, continuous innovation, and user experience at the center of its work. Our vision looks ahead to a future where displays become digital bridges between companies and people, and where digital transformation is no longer a choice, but the key to building lasting value.

World Trade Display: we transform technology into a universal language, capable of telling the future.